Audience feedback and engagement

Here is the product I created on reGAIN’s Instagram account.

Here is the initial standard instagram post that was uploaded with different various hashtags. Although the post itself didnt get many likes in the grand scheme of what is possible,the infographic I produced is the second most liked post on their instagram page. The posts on their page generally generate around 6-8 likes per post. Mine is one of the very few in double figures which supports that my method of using hashtags and posting at the specific time we agreed works.

#sustainablefashion is the most used hashtag and the hashtag that attracts the most engagement.

The hashtag ‘sustainable fashion’ is evidently one that is the most used and recieves the most engagement from users which is the reason why I wanted to use it in my post. By using lots of hashtags , The post is catalogued and this means that more people can easily see it.  By choosing the hashtags I have used carefully , it has meant that the post has got more likes than the others on the page therefor , showing that I have managed to engage an audience sucessfully , even if it isn’t hundreds and thousands of likes.

Another method I wanted to use in order to engage my target audience was an Instagram story using the poll sticker. This is a great way to engage an audience and get them interacting with the post.

We agreed that we were going to ask wether people were interested in finding out what percentage of textiles we buy go to Landfill every year.

Amazingly 73% of the audience that responded were interested in knowing the answer. This backs up the research I concluded that instagram polls were one of the best ways to engage an audience. To me it is shown here that a younger target audience much prefer things that you can interact with , further portraying that reGAIN is very much targeted at a younger demographic . The majority of people who saw this instagram story responded and interacted with the post which is a sucess for me and shows that I successfully engaged my audience well. My aim from the beginning was to ensure that people were made more aware of the environmental impacts that fast fashion is having but also made more aware of reGAIN as a company. Although it isnt on a large scale , it is clear that my audience have interacted with my product due to the methods of utilizing hashtags and using instagram polls proving that I have successfully engaged a target audience.